Visuals and art direction for SumUp’s Black Friday campaign. Being a payment methods provider, SumUp’s campaigns are directed to small businesses, not the final consumer. We decided to explore the multitude of products that are commonly sold every Black Friday in Brazil, posed the question “are you going to miss this?” and showed SumUp’s solutions (card readers, payment link, online shop and even referrals) as the better way to improve their sales.

This black friday, if you’re selling, sell with SumUp.